SNAZZY EMPIRE: HOW DIGITAL MUSIC WORKS


Digital Music Promotion, Distribution and Marketing Part 2

By Nyiter Fanen Andrew
Distribution is a crucial part of music promotion. Brick and mortar music distributors used to be the only way for record labels and independent artists to get their records in the hands of listeners.
But digital music distribution has taken the center stage. Digital surpassed sales of physical mediums for the first time in 2015.

As an artiste, digital music distribution has become a must in order to reach all your potential fans. Smart distribution grows your visibility. It gets your music into as many ears as possible. And it helps you get paid for your music.

Traditionally, distributors got records into stores and labels got people to go buy them (through promotion). Along the way, each of these middlemen took a percentage of the revenue.

But the role of distributors and record labels has changed dramatically. Not to mention the changes the internet has brought in the way people consume music. People spend more time online, and less money on physical music.

Plus, the resources and energy of physical distributors are often focused on top-selling records only. Smaller bands who sign to them get trapped in exclusive agreements that end up hindering their success.

That’s why digital distribution has become the smart way to get your music out there, keep full rights to your music, and start building a name... So it has become necessary for upcoming musicians and already made artistes to use digital music marketing. Take your music to digital level....

To be continued. Watch out for Digital Music Promotion, Distribution and Marketing (PDM) Part 3

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